GLADSON INSIGHTS

After more than 50 years in the custom tailored clothing industry—and building on the legacy and experience recognized in Mickey Solomon's Lifetime Achievement Award – we've learned a few things along the way.
Now we'd like to share them.
Gladson Insights is about helping clothiers sell more clothing and build stronger businesses – through practical ideas on fabrics, merchandising, selling, pricing, customer psychology, and the changing custom clothing business.

Some you'll agree with. Some you may not.

But every Insight will come from real experience.

What does "Super" Really Mean?
6 Oct 2026
Photo of a sign saying "SYMS" in large letters, with "AN EDUCATED CONSUMER IS OUR BEST CUSTOMER" in smaller writing underneath

Many years ago, Sy Syms built an entire company around one simple belief:

"An educated consumer is our best customer."

I've always admired that philosophy.

After nearly fifty years in the fabric business, I'd take it one step further.

An educated clothier creates the best-dressed customer.

The more we understand our products, the more confidence …
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a division of HMS International
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